Nike’s New NBA Collection Lets Fans Shop Player-Worn Gear for the First Time

Variety - Sep 18, 2026

Ahead of the NBA season opener on Oct. 20, Nike has just released “Standard Issue,” its latest pro basketball collection. The collaboration is set to introduce a “new look for the league, reimagining how team identity and basketball culture are expressed across players, teams and fans,” according to a statement. The lineup features NBA’s full […]

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