British fashion designer Kim Jones announces eponymous label with Hong Kong flagship

South China Morning Post - Oct 13, 2026

British fashion designer Kim Jones, who spent more than two decades working at some of the world’s most prestigious luxury houses, including Dior, Fendi and Louis Vuitton, has announced the launch of his new eponymous label, selecting Hong Kong for its flagship destination. He is joined in the venture by his long-time deputy, design director Lucy Beeden. Jones describes his label, which focuses on menswear and tailoring with genderless, versatile designs, as “unrestricted by traditional...

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