Attendee experience tops 2027 meetings priorities despite rising costs and geopolitical risks: Amex GBT

Attendee experience remains the top priority for meetings professionals globally in 2027, even as rising costs and geopolitical uncertainty reshape event planning, according to American Express Global Business Travel's 2027 Global Meetings and Events Forecast. The report finds that 91 per cent expect spending to increase, while 79 per cent already apply risk management practices to all or most meetings.