SAG-AFTRA Boss Says AI Takedowns Matter More Than Damages To Performers

Deadline - Nov 13, 2026

In an era of deepfakes, performers whose likenesses are misused by AI mostly want that content taken down rather than to go after damages, according to Duncan Crabtree-Ireland, CEO of SAG-AFTRA. “I would say the vast majority, 90-plus percent of the time, that’s what it’s about,” Crabtree-Ireland said at Web Summit in Lisbon. “It’s not […]

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